Tuesday, May 13, 2008

Chai Piyo Ji with "Parle-G"

It shows 04:30 and it took me 20 minutes from office to home. I parked my car and all of a sudden it happened!! – The urge to eat Parle-G biscuits!! I rushed into the local grocery and was browsing the shelves for Parle-G, when the Iranian owner started convincing me that the cookies and biscuits of different brands at his shop were tasty. But I wanted Parle-G... I wanted to taste the flavor of Parle-G… But sadly majboori ka naam mahatma gandhi… I ended up buying ‘Britannia Good Day’.

Parle-G has always been my favorite biscuits for ages. The perfect way to have a Parle-G is to serve it with a steaming cup of tea. I can still visualize myself holding a glass of piping hot chai and smelling the biscuits. It’s like eating the biscuits right there... I know that everyone is an expert in this field; but let me pen down my expert comments – Dip the biscuit into the garam chai and then put it in your mouth. It just melts in there. Now there is a way of doing it… If you are dipping it in the chai; you need to know exactly when to take the biscuit out… if you keep it for a shorter duration… it remains crispy and if you keep it in any longer than just the perfect duration… it softens and falls back into the chai. A good biscuit should never be wasted. As kids… me and Betty (my sister) would finish a whole packet of Parle-G. My mom used to get angry whenever we were over and done with the whole packet in a single go. Biscuits after all were an item of luxury during those times… specially bought for serving the mehmaan.

I still remember the days when I used to go to the 'kiraney ki dukaan' and they had these big aluminum boxes of Parle-G biscuits. Those were the days when Parle was a bigger brand than Britannia. There is something unique about Parle-G. The biggest selling factor was.. obviously the cost. It was priced at 2Rs. that time. I don’t know how much it costs now. The boy on the cover of Parle-G packet showing… mere haath mei ab kuch nahi bacha… has not changed over the years and remains to be the most recognizable face.

I think no biscuit came closer to Parle-G. Britannia tried to beat Parle-G with “Tiger” but something was amiss. But then Britannia had “Marie Gold” biscuits, which taste nice with tea. Some of my other favorite biscuits are Krackjack, Monaco and Good Day.

I never liked the cream biscuits. Once you lick the cream off the biscuit, it tastes very sad. Years later I understood that the cream in the buiscuit shouldn’t be consumed first… But truly speaking, I still feel the best way to eat a cream biscuit is to separate the two portions, lick the cream and then mann kia to biscuit khaa lo…

I missed the Parle-G biscuits, but 'Good Day' was a treat in itself. Those were the high-class biscuits and costly too. For me and Betty, they was exotic. I remember when my relatives used to come during my childhood days; they would bring the “Good Day” pack. Years later when I was having the same biscuits in my balcony, I wondered why I liked them so much. Sure, they were good… but not great…

I still like Parle-G… maybe because I grew up eating them - “Swad bhare… Shakti bhare… Barson se… Parle-G!!! Ting Ting Tiding!!”

1 comment:

RoadtoInsight said...

Very cute and true to heart write up Baiju:)
I have been a choco freak since time immemorial. I remember saving my daily allowance for few days to have enough money to buy a "Campco". It costed Rs2.50 when I was in grade 6. I am not sure if the brand still exist. The only other chocolate I find closer to Campco is Dairy Milk. The finest chocolates cant beat the simple and true chocolaty taste of Dairy Milk. so many childhood memories associated with these...total nostalgia.